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公司简介|公司优势|专业团队|艺术总监|企业文化

北京盛和创亿是中国著名品牌设计机构,
海尔集团、CCTV魅力中国、万科集团常年合作伙伴,
中央美术学院、华中师大等高校教学实习基地。

Beijing Sheng and a billion is China famous brand design agency,
Haier group, China Vanke Group CCTV charm, perennial cooperation partner,China Central Academy of Fine Arts,
Huazhong Normal University and other colleges and universities teaching practice base.

公司简介

北京盛和创亿文化发展有限公司是一家以品牌形象策划为主的设计顾问机构,公司下设:创亿品牌设计、和视觉画册设计、创亿空间设计、创亿礼品设计、创亿传媒五大子品牌。公司位于北京艺术气息浓厚的798国际艺术区,现有设计团队60余人,注册资金1001万元。北京盛和创亿是全国首屈一指的专业设计机构,成为平面设计领域当之无愧的领军者。截止2017年底,公司已拥有3680多个精品案例,客户遍布19省市,其中包括:18家500强企业和中央企业;18大部委及多个国家机关;68家上市公司及行业龙头企业;7所著名大学。

公司的最大特点是强调专业细分和品牌形象落地执行,不主张空洞和泛泛的CIS、VI设计,更愿意为客户提供实实在在的品牌落地设计服务。

2011年公司成为CCTV 常年合作伙伴;中央美术学院、华中师大教学实习基地。同时,公司也是北京工业设计促进会、中国包装设计协会等专业机构的理事单位。多年来,北京盛和创亿多次得到国内外专家和领导的高度认可,欧洲设计协会主席Karin-Beate Phillips、中央美院院长潘公凯、中国艺术研究院设计艺术院院长潘鲁生、中国国际贸易促进委员会前会长俞晓松等业内权威专家先后考察公司并题词鼓励。

Beijing S. H. Innovation and Design Culture Development Co., Ltd. is a design consultancy agency for brand image planning. The company has five sub-brands, namely S.H. Branding, S.H. Visual Album, S.H. Space, S.H. Gift, and S.H. Media. The company is located in 798 International Art Zone with strong artistic atmosphere in Beijing, with a design team of more than 60 people and registered capital of 1001 million Yuan. Beijing S. H. Innovation and Design is the outstanding professional design agency in China, and becomes the well-deserved leader in the graphic design field. By the end of 2017, the company has had more than 3680 premium quality cases, with customers across 19 provinces and cities; among them there are 15 top-500 enterprises and central government-owned enterprises, 18 major Ministries and several state organs, 68 listed companies and industry-leading enterprises, and 7 renowned universities.

The company features most in its emphasis on the implementation of expertise segmentation and brand image building, does not advocate hollow or broad CIS or VI design, and is more willing to provide the customers with genuine brand design services.

In 2011 the company becomes CCTV’s perennial partner and the teaching and practice base of Central Academy of Fine Arts and Central China Normal University. At the same time, the company becomes a member of Beijing Industrial Design Promotion Association, China Packaging Design Association and other professional agencies. Over the years, S. H. Innovation and Design has achieved high recognitions by domestic and abroad experts and leaders; Karin-Beate Phillips, Chairman of European Design Association, Pan Gongkai, President of Central Academy of Fine Arts, Pan Lusheng, Dean of Design Art Faculty of China National Academy of Arts, Yu Xiaosong, former President of China Council for the Promotion of International Trade, and other industrial experts have successively looked at the company and offered encouragement with inscriptions.Yu Xiaosong, former President of China Council for the Promotion of International Trade, and other industrial experts have successively looked at the company and offered encouragement with inscriptions.

公司优势

专:专业细分

北京盛和创亿最先提出平面设计专业细分的理念,将品牌设计细分为多个业务版块,每个设计团队只专注于其中一个版块的设计,强调专注、专业。盛和创亿正是在这样的理念指导下创作了大量的精品案例,也赢得了众多客户的信赖与支持。

实:落地、实效

北京盛和创亿的专业主张是:设计落地、追求实效。好的策略难求,但真正落地执行更不易。太多的企业形象设计过于形式和表面,厚厚的VI手册对企业没有任何的实际意义。盛和创亿更强调为客户提供实实在在的落地执行设计服务,追求设计为企业带来的实际效果。这是盛和创亿赢得客户信任和尊重的真正原因。

多:案例多、经验足

2014年底,北京盛和创亿已拥有1200多个精品案例,客户遍布19省市,其中包括:18家500强企业企业;18大部委;68家上市公司;7所著名大学。

新:资源广、理念新

北京盛和创亿十分关注在专业领域的交流与合作,关注专业后备人才的培养,设计总监长期担任中央美院等著名美术学府的教学工作,公司先后成为中央美院、华中师大等学校的实习基地。为公司积累了大量的人力与信息资源,也保证了设计理念的先进性。

Specialization: expertise segmentation

S. H. Innovation and Design is the first to put forward the concept of expertise segmentation in graphic design, wich is divided into multiple sections; each design team only focuses on one section, highlighting dedication and professionalism. It is guided by this concept that S. H. Innovation and Design create a large number of high-quality cases and win the trust and support of many customers,.

Genuineness: solid grounded with practical results

The professional proposition of S. H. Innovation and Design is solid-grounded design and the pursuit of practical results. A good strategy is hard to achieve, but it is even harder to conduct effective implementation. Too many corporate image designs excessively focus on form and the surface. A thick VI handbook brings little valuable significance for an enterprise. S. H. Innovation and Design emphasizes more on providing clients with real execution of design services to pursue the actual effects the bringing to the enterprise. This is the real reason why S. H. Innovation and Design wins the trust and respect from the customers.

Abundance: plenty of cases and profound experience

By the end of 2012 S. H. Innovation and Design has had more than 800 high-quality cases, with the customers across 19 provinces and cities, among which there are 15 of the top-500 enterprises and central enterprises, 18 major Ministries and several state organs, 68 listed companies and leading industrial enterprises, and 7 renowned universities. These figures fully support the absolute predominance of S. H. Innovation and Design in expertise and service experience.

Novelty: wide resources and new ideas

S. H. Innovation and Design pays great attention to the communication and cooperation in the professional field, going abroad for investigation, and employing well-known experts as consultants to take part in the industry exhibition, etc. Meanwhile, the company attaches great importance to the cultivation of professional reserve talents. For many times, the design director has been invited to serve the teaching duties by Central Academy of Fine Arts and other well-known art institutions. The company has become the practice base for Central Academy of Fine Arts, Central China Normal University.

专业团队

经过多年发展,北京盛和创亿拥有一支专业稳定的设计、策划团队;
他们充满创新意识和敬业精神;
他们中的大多数毕业于中央美术学院和清华大学美术学院,
有20%的设计师是法国、英国等海外留学精英或者外籍人士;

我们关注团队的成长,重视企业内训与行业交流,
立志打造一支可以影响世界的团队;
我们拥有一致的理想和价值观,
我们用创意赢得尊重,决心成为最受尊重的设计企业,

我们一致认为客户是我们的上帝,但始终不忘做客户的老师,
我们根植中国文化,我们整合全球最先进的设计理念,
我们有丰富的品牌形象策划、设计、落地执行经验。

我们还有多达10人的专业顾问团队,
他们是来自中央美术学院、清华大学的教授及国内著名的设计师;
根据项目的实际情况和客户要求,
我们可以邀请专家直接参与并主持项目。

After years of development, Beijing Sheng and a billion have a professional and stable design, planning team;
They are full of innovation and professionalism;
Most of them graduated from the Central Academy of Fine Arts and Tsinghua University,
20% of the designers are France, Britain and other overseas elite or expatriates;

We are concerned about the team's growth, attention Corporate Training and trade exchanges,
Determined to build a team that can affect the world;
We have the same ideals and values,
We use creativity to win the respect, determined to become the most respected design firms,

We agreed that the customer is our God, but always forget to do the customer's teacher,
We rooted in Chinese culture, we integrate the world's most advanced design concepts,
We have a wealth of brand planning, design, implementation experience landing.

We also have up to 10 people a professional team of consultants,
They are from the Central Academy of Fine Arts, Tsinghua University professor and well-known designer;
According to the actual situation of the project and customer requirements,
We can invite experts directly involved in the project and chair.

艺术总监/胡永和

胡永和 简介/
北京盛和创亿品牌设计机构创始人、设计总监
中央美术学院专业教师
中国包装设计协会会员、中国国际设计产业联盟会员
2004年毕业于中央美术学院 视觉传达专业
2014年入选文化部、财政部创意人才库重点人才
多次接受《包装与设计》、视觉中国、视觉同盟等专业媒体专访
共获得国际国内设计大赛奖项110多项。

教学 交流/
2012/2013/2014年担任中央美术学院品牌设计课程教学
设计师的中国梦-著名高校系列讲座(在北京印刷学院/
中南大学/湖南师大等12所大学的艺术学院进行)
北京财贸学院校企合作专家委员会专家。

报道/
视觉中国//胡永和和他的《上上之册》
《包装与设计》//设计的误会
视觉同盟//“从新锐到领军”北京盛和创亿设计总监胡永和专访
烩设计//设计,不简单—胡永和与《上上之册》的故事
视觉同盟//专业细分与核心竞争力 和视觉胡永和专访
设计.中国//设计·精益求精
艺术中国//书册设计的上上之道
北京晚报//
... ...

著作/
《上上之册》、《把精彩寄给你》(合作)

Hu and Introduction /
Beijing Sheng and a billion brand design agency founder, design director
CAFA professional teachers
China Packaging Design Association, China International Design Industry
2004 graduated from the Central Academy of Visual Communications
2014 Selected Culture, Ministry of Finance focused on creative talent pool
Many accept the "Packaging and Design", visual China, specializing
in media interviews and other visual alliance
A total of 110 domestic and international design competition
awards a number.

Teaching AC /
2012/2013/2014 years as CAFA Brand Design Course
Chinese designers dream - famous university lecture series
Beijing Institute of Graphic Communication /
School of Art at the University of Central South
University 12 / Hunan Normal University, etc.)
Beijing Institute of Finance and Trade
Experts on school-enterprise cooperati

Report /
Vision China // Hu and his "book on the
"Packaging and Design" // Design misund
Vision Union // "from the leader in cutting-edge" design
director and a million Beijing Sheng Hu and Interview
Braised design // design, simple - Hu and the "List on
Vision Union // specialization and core competitiveness
and visual Hu and Interview
Design Design, China // excellence
China // Road on the books on the art of design
Beijing Evening News //... ...

Books /
"Book on the best," "the wonderful send you"

公司文化

标志释义 Meaning of the logo

1、图形以盛和创亿首字母“S”为基础元素构成。色彩与形状的变化代表多元文化的融合及多业务发展。

2、Logo内部的留白为水滴滴落瞬间的造型,代表公司对创意精神的重视和设计师在工作中爆发的锐气、激情和灵感。

3、水滴外围用多个S将其包裹,线条流畅,色彩绚烂,呈现出太阳的意象,寓意作为服务行业的设计企业,设计师的服务意识、服务态度十分重要, 要用阳光、热情的服务为客户带来美好的视觉和心灵的体验。同时也象征盛和创亿企业的蓬勃发展。

1.The logo comprises of the initial of the company name S. H. Innovation and Design as the basic elements. Color and shape changes represent multicultural integration and multi-business development.

2.The inner blankness of the logo imitates the modeling of the moment when water is dripping, representing the company’s emphasis on creativity and the edge, passion and inspiration the designers show in their work.

3.Around the outer side of the water droplets are surrounded by multiple S’s with fluent lines and gorgeous colors, presenting the image of the sun, symbolizing the importance of the designers’ service consciousness and service attitude at the design company in the service industry; services with the warmth of sunlight brings good visual and spiritual experience for customers. And at the same time, it stands for the vigorous development of S. H. Innovation and Design.

盛和创亿-品牌含义 Meaning of the brand

亿者,大也 生生不息,大道无穷。(来知德《易经集注》)
亿者,安宁 心亿则乐——《左传·昭公二十一年》
亿,数之极 追求完美,具足完善;众志成城,亿兆同心。
亿,易,一 道生一,一生二,二生三,三生万物。一为万物之源。
太极生两仪,两仪生四象,四象生八卦,八卦生万物。易者,太极之体。

YI means boundless. An endless succession of reproduction, and boundless general principles. (The Collected Notes on Yi Jing – Lai Zhide)
YI means peace. A peaceful and calm heart is happiness. – Year 21 Shaogong, Zuo Zhuan
YI means the ultimate number. The pursuit of perfectness produces the perfect and the unity of all converges into strength.
YI means and one. Tao gave birth to the one, the one gave birth to the two, the two gave birth to the three, and the three gave birth to ten thousand things. And the one is the origin of all things. Thai-chi creates 2 Positions (Yin and Yang). The four combinations of the 2 Positions are called 4 Symbols, and the combination of the four symbols in different order creates 8 Diagrams. Simplicity is the embodiment of Thai-chi.

公司愿景:做最受人尊敬的设计企业,成为影响世界的创意品牌
Vision: Pursuit: to be the most esteemed creative company,to become the cultural and creative enterprise with world influence
核心理念:专业 分享 务实 自信
Core idea: loyalty, professionalism, happiness, sharing
管理理念:信任 分享 严罚
Core idea: loyalty, professionalism, happiness, sharing
服务理念:客户是上帝 我们是老师
Service concept: customers are the god, and we are the teacher
价 值 观:客户成功,公司才能成功;公司成功,自己才能成功;同事成功,大家一起成功
Value: the company can only be successful when customers succeed; one can only be successful when the company succeeds; the staff can be successful when colleagues succeed together.

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